Above the Fold is an old advertising term adapted to the online world. This term describes the part of a web page or email message that is visible without the need to scroll down the page.
Studies have proven that content above the fold are more valuable to the reader than what is below the fold ’. With that bing said, you should make every attempt to place relavant, clickable information, ’ above the fold ’. Also, most internet users seem to click in the upper left corner.
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